When it comes to concealer I usually don’t stray away from my long-trusted Lancome waterproof one that I’ve been using faithfully since 2011. Now, being someone who started to wear concealer at the age of 13 (ironically not to conceal blemishes but rather to finally find a way to eliminate my hereditary dark circles, the bane of my existence), you better bet that I’ve tried all kinds concealers over the years. I’ve attempted stick formulas, powder, liquid…you name it, I’ve tried it! So when I first saw this at Target, I wasn’t sure if I wanted to try it, because time and time again, I’ve always returned to my trusted Lancome concealer. But I figured for the price, I might as well give it a try.

What It Is: Full coverage concealer

Distinguishing Factors: Waterproof & long-lasting

Verdict: First of all, this L’Oreal range tried to be inclusive, providing 25 shades (although it still kinda seems like 15 of the shades are for different variations of white). I, of course, was thrilled to see that their version of Porcelain was actually my shade of pale (cause when you’re ghost white as myself almost any foundation or concealer always comes off as either too pink or too yellow). This one, luckily was closer to my skin tone, albeit not a perfect match as my Lancome shade (but maybe it just means I need to try another shade of pale they have to offer).

One thing that I noticed right away though when I applied this concealer is that a little goes a LOOOONG way, meaning that the usual amount I tend to use with other brands ended up being TOO much for this product as it seems that with one tiny swipe it magically conceals everything! Yes, this product is hella thick, but it doesn’t feel heavy or cakey, and it DOES NOT CREASE. Nor is it drying. I blended the product out using a damp tiny Beauty Blender and it seems to be the best way to apply it. I set it using Makeup Forever’s foundation powder.

This is AMAZING…it instantly conceals and brightens in less than a second! Dare I say that it’s better than Tarte’s Shape Tape? I THINK IT IS. I highly recommend this product and at the price, it’s at, it’s A STEAL! So snatch a tube for yourself and next time you see yourself in the mirror, you might very well utter, “Who dis?”

Price: 12.99

Where To Buy It: L’Oreal website

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