By now, we all know about Gwenyth Paltrow’s lifestyle blog Goop. Well now, she also has a beauty brand called Juice Beauty to go along with the blog. I’m not particularly crazy about the blog Goop (because some of the stuff on there is either ridiculous or downright dangerous/not healthy at all). But being a makeup addict, I was thrilled to find this in my Allure Beauty Box for February, although I had no high expectation cause I’m very picky when it comes to liquid lipsticks. This liquid lipstick promises to look shiny like a gloss, but without the sticky effect. The shade is named after the creative director of the makeup (ahem Paltrow) and the colour is reminiscent of the ’90s berry hues that were on everyone’s lips think Courtney Love and Courtney Cox back in the day, (unless you were wearing the matte browns instead).

What It Is: Liquid Lipstick

What It Does: Provides shine and colour to lips.

Verdict: The moment I opened up the tube and noticed how sheer the formula was I knew that I wasn’t going to be a fan. And sure enough, after wearing it for six hours, this liquid lipstick did what most lipglosses do, it BLED and it somewhat faded. Now, I know many people prefer moisturizing lipsticks and don’t care if they have to reapply (which in that case, this may be the perfect lipstick for you), however, I expect a lipstick to NOT budge once I apply it (maybe I’ve gotten spoiled ever since using Jeffree Star’s liquid lipstick where it won’t budge, smudge, or bleed for ten+hours). Also, I’m not really a fan of berry colours either. Or at least, they’re pretty to look at, but for some reason never look so amazing on me (maybe cause berry tones are made for cool skintones and although I’m pale, I have a warm skintone). But if you’re looking for a high-shine glossy lipstick, then this may do the trick for you. The formula is luxurious and the colour is vibrant, so it’s got that going for it. It just isn’t the sort of liquid lipstick I prefer.

Price: $24

Where To Buy It: Juicebeauty.com

By: Azzurra Nox

*swatch of the shade Gwenyth below