Milk: How it went from being the Good Guy to becoming the Enemy


If you grew up in the 90’s you’ll easily recall the magazine adverts for Got Milk? The advertising campaign was started in 1993 by the Goodby Silverstein & Partners for the California Milk Processor Board to encourage everyone (teens in particular as many of these ads were running in teen magazines such as Teen, YM, Seventeen, and Teen People to cite a few) to consume more cow’s milk. The ads were snazzy and catchy with informative bits (or was it only false advertising?) usually using celebrities that were relevant and hip at the time. Some of the celebrities that got involved in the campaign were Tyra Banks, Hanson, Kate & Ashley Olsen, Kate Moss, Angelina Jolie, David Beckham, Jonathan Taylor Thomas, and recently before the campaign got retired for good by Taylor Swift.

About 300 celebrities between models, athletes, musicians, and actors took part in the ads spanning a 20-year campaign. The celebrities were often depicted donning a milk moustache and calling out facts that should make us want to drink more milk, such as: Nine essential nutrients, Studies suggest that teens who drink milk are leaner, and Three glasses a day keeps osteoroporosis at bay for girls!

That all sounds awesome, right?


Well, the truth is studies show that cow’s milk isn’t all that great for humans after all. The main protein in milk is called Casein which is potentially TOXIC for humans.

But what does that exactly mean?

It means that the more milk you consume, the more likely you’re to suffer from the following conditions:

  • Eczema
  • Acne
  • Kidney Disease
  • Arthritis
  • Tooth Decay
  • Asthma
  • Irritable Bowels
  • Sinus problems
  • Colitis
  • Chrons
  • MS
  • And ups the possibility of an individual getting breast or prostrate cancer.

Another fun fact, most milk sold in America is overrun with hormones and antibiotics causing more harm than good in the long run. Not to mention that each glass of milk has at least 135 million pus cells (a huge reason why acne is so rampant in the Western world).

So where should we look for calcium if dairy products are off limits?

Leafy greens, seafood, legumes, and fruits contain enough calcium to keep your bones and teeth strong without the gross factor.

Got milk? More like Get out.

By: Azzurra Nox

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