As a professional writer, you need a virtual presence. Whether you’re a freelance writer and editor who needs to promote your services, or a fiction author who wants readers to be able to easily find your books online, your business website serves important purposes. If you need inspiration for website content, you can browse The Inkblotters! Plus, here’s how to optimize your business website, from providing referral incentives to fixing up any broken links.

Offer Customer Referral Incentives

Providing referral incentives through your website can be a powerful way to drive new business. You can put up a call-to-action or pop-up window to alert visitors to these referral incentives. For instance, if a customer refers a specific number of people to your business, you could give them a gift card in exchange for their support.

By using this digital gift card API, you’ll be able to automate the process of sending money, prepaid cards, or gift cards to referring customers. You can also use a tool like this to submit

charitable donations in your customers’ names. Additionally, this tool will allow you to customize payments in alignment with your personal branding scheme and messaging.

Fix Broken Links

Clicking on broken links can be very frustrating for potential customers who visit your website! In the long run, having lots of broken links on your site can result in lost business. However, you might not know how to code or fix broken web pages. If you need pointers, you can find plenty of coding-related resources online to follow along with.

Improve Your SEO Strategy

If your customers can’t find your website, how can they patronize you? To improve your search engine optimization strategy, Search Engine Journal recommends checking each page’s loading speed, deleting any duplicate content, and adding target keywords to title tags, subheadings, image tags, video captions, meta descriptions, body content, and internal links.

Create Engaging Blog Content

Yes, you already spend a lot of your time writing – but it doesn’t hurt to add a new blog post to your own site on a weekly basis. Blogging for your business is a form of content marketing that allows you to cover relevant topics for your readers while creating more content that will show up in search results. You can repurpose quotes from these blog posts to share on social media to get more mileage out of your content.

Publish Clear Pricing

If you provide any sort of freelance writing, editing, or proofreading services, it’s a smart idea to add your rates to your website. Ashley Gainer states that doing so will help you attract clients whose budgets are aligned with your prices, so you’ll spend less time filtering out clients who can’t afford your services.

Keep Your Portfolio Current

Maybe you already have a portfolio section on your website, but it’s been a while since you added any of your most recent work. Take the time to update your portfolio every couple of months to show potential clients that you’re actively working in your niche and developing your skills.

If you’re a prolific writer, it can be hard to decide what to add! Think about what would be most relevant to your clients. For instance, if you write for technology companies, adding human interest pieces to your portfolio may not be necessary.

No matter your writing niche, your website functions as your primary digital destination for your readers or clients. Ensuring that your website is informative and easy to navigate is key. With these tips, you’ll be ready to update broken links, enhance your approach to SEO, offer referral incentives for visitors, and more!

Want to pick up more lifestyle tips for writers? Turn to The Inkblotters! Browse our blog today for book reviews, writing advice, and more.

Guest blog post by Stephanie Haywood, read her previous guest blog post HERE and HERE or visit her website: MY LIFE BOOST.

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