One thing you need to know about this Santa Monica based cosmetic company, is that their mission is, “to get safer products into the hands of everyone.” The cosmetic brand relies on their non-toxic approach when it comes to creating their products. I didn’t know about this company until I found their lengthening mascara in Allure’s February Beauty Box.

Now, the notion of using non-toxic mascara on my peepers is truly reassuring cause seriously, who wants dangerous chemicals around their eyes? So I decided to give it a spin and see how good this mascara really is.

First off, the packaging is simple, yet sleek, which I don’t mind, because I prefer a no-frills approach when it comes to packaging as long as the product delivers. And let me tell you that this mascara is Va-Va-Voom-AMAZING! This mascara not only lengthens your lashes, but adds a much needed oomph of volume to them too.

The photos below show me wearing the mascara (two coats only!).

What I also loved about the mascara is that I was able to wear it from 7 a.m. Till 9 p.m. Without smudging, crumbling, but rather it was intact. Another plus is that the removal process is hassle-free (there’s nothing worse than having to rub the mascara off).

It retails for $29 and is currently available to order at: http://www.beautycounter.com/

*Products reviewed in this post were purchased by blogger.

By: Azzurra Nox